Imagga Template Matching uses algorithms that analyze the image in terms of specific recognizable properties that can uniquely identify it. For example, we can match a picture taken with a mobile phone or camera to previously defined visual templates (such as a book or CD cover, painting, poster, flyer, label, facade of a building) and pull associated information from the dedicated database.
We handle various types of user provided images depending on their framing and content:
Full Replica - the user provided image is an exact replica of the visual template with the exception of variation in lighting conditions, noise and focus. We will be able to do matching with near 100% precision.
Cropped – the user takes a picture but it’s just a part of the image template. We will be still able to detect the matching, given that at least 30% percent of the template is present on the provided picture.
Part of a scene – the user takes a picture where the object that is expected to match with the template is present, but there are a lots of other objects in the same scene.
Similar templates – the user takes a picture of an image that is visually similar, but not exactly the same (e.g. book cover that has the same type of object, or facade of a building of the same architectural style). Our TemplateMatching is generally not intended for this. You may be interested in using out Visual Similarity technology for performing such tasks.
How Imagga TemplateMatch works
the user takes a photo of an ad or billboard (or another object) and sends it via MMS or e-mail
we analyze the pixel content of the images and check if it matches with the predefined templates
the service returns the result – it can be configured to return the result of the matching, some useful information about the matching object(s), an advertisement message, etc.
the collected (anonymized) user data can be used for the purposes of an advertisement campaign or for further analysis.
Who can use it
brand advertisers
creative agencies
media publishers
e-commerce projects
What we offer
API for template matching
advice how to use the API
storage in the cloud for the visual templates
custom implementation of the communication for the campaign
Pricing
flexible pay-as-you-go pricing
prepaid monthly subscriptions for higher volumes
If you are interested to use our Template Matching API, or some of our other services – please contact us.
How Imagga TemplateMatch works
What we offer
Pricing
If you are interested to use our Template Matching API, or some of our other services – please
contact us.